Story/Silly Voices
When reading stories, read them in different voices. It makes listening to the story more interesting to the child and makes reading the story more fun. Plus, making reading fun is going to encourage them to read.
Everyday Reading
Read everyday if possible! Reading is so important at young ages and if you don't read to your child when they are younger they are most likely not going to want to read on their own when they are older. So reading to them everyday is crucial.